At AFA, our mission is to support your business journey by offering resources and sessions designed specifically to drive growth and development.
We understand that each business is unique, so we focus on delivering high-quality, relevant content that aligns with your individual needs.
Our sessions go beyond general advice, honing in on actionable strategies and insights tailored to your industry, challenges, and goals.
Through expert guidance, practical tools, and a collaborative approach, we aim to equip you with the knowledge and skills necessary to overcome obstacles and leverage new opportunities.
By prioritizing your business development, AFA ensures that each interaction adds real value, empowering you to build a sustainable, competitive, and thriving business.
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As a Fashion Business Mentor, I collaborate with new and emerging designers to build comprehensive strategies, roadmaps, and actionable implementation plans. My focus includes refining product assortments, conducting trend forecasting, and guiding new product initiatives. I work on crafting creative brand strategies, positioning brands effectively, and expanding their presence across multiple channels and international markets. Additionally, I assist in identifying key customer segments and uncovering market opportunities to help designers build a distinct and competitive brand.
- Jude Kingston
AFA Programs
Exclusive AFA Mentoring
Weekly Exclusive 90-minute sessions to assist you in securing valuable retail exposure and successfully launching your products into the market.
This is a 12 week mentoring program and delivered online.
APPLY FOR January 2025
Business Strategy & Insights
We partner with you to meet all strategic business needs—from brand, retail, pricing, and marketing strategies to comprehensive business planning, buying, and merchandise support—guiding you in refining your product range, implementing actionable plans, and driving scalable growth.
Range Planning
Our comprehensive services support designers at every stage, from shaping their product range and building a strong business strategy to creating detailed implementation, buying, and merchandise plans. We specialize in guiding you to effectively increase and scale your sales.
International Platforms
Where do you dream of taking your label next? Imagine your collection lighting up the world’s biggest runways—from New York to Milan, London to Paris Fashion Week. Step onto the global stage and make your mark in the fashion capitals of the world.
Study Tours
Curated fashion tours to suit your needs. We plan and curate study tours for students based on experience and what it is you wish to achieve. Example: New York – tour of the Garment District, Workshops and Seminars with Industry Specialists, participation in an international fashion show during fashion week, photoshoot with a Getty Images Photographer, Department Store Meetings and Tours and so much more.
International Advertising - Times Square Billboard
For designers and models, see yourself or your label on a prominent Billboard showcasing your name and collection in one of the world's largest cities.
Imagine your name illuminated in lights, where millions of people will have the opportunity to see and admire it.
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